Impact Futures Rebrands to tend™
Impact Futures Group unveils rebrand of its health and social care training arm to tend™.
Impact Futures Group is proud to announce the rebrand of its dedicated health and social care training division, Impact Futures, to tend™. The change marks a major milestone in the Group’s continued investment in the UK’s health and social care sectors, sharpening its focus on delivering sector-specific training and workforce development solutions.
The introduction of tend™ brings a refreshed identity, purpose, and direction while maintaining the trusted expertise, experienced teams, and high-quality programmes that have long defined Impact Futures. With the new brand, Impact Futures Group reinforces its commitment to equipping the nation’s health and social care workforce with the skills, confidence, and compassion to make a lasting difference.
tend™’s promise is simple: careers with heart, skills with purpose.
Simon Rouse, Chief Executive of tend™, said:
“tend™ is all about careers with heart and skills with purpose. The health and social care sector deserves a training partner that truly understands its unique challenges. tend™ is dedicated solely to these sectors, we’re not a generic provider. We want tend™ to be the client’s partner and the learner’s partner of choice.”
Simon continued:
“We want every learner to become a tend-trained™ professional, supporting every stage of the journey from learner to leader.”
Kelly-Marie Harris, Chief Growth Officer of tend™, added:
“Rebranding as tend™ is more than a new name, it reflects our commitment and focus to the health and adult care sectors. These are industries under huge pressure, and our role is to stand alongside employers to help them attract, retain and develop their people. tend™ is about giving organisations confidence and giving professionals the chance to progress at every stage of their career. Together, we are building the skills Britain needs to care.”
Moving Forward
To support this next phase of growth, tend™ has relocated its headquarters to Birmingham city centre. The new, larger premises enable closer collaboration across teams, foster innovation, and create a dynamic, flexible workspace that reflects the brand’s forward-looking ethos. The move has also allowed for an expansion in team size, increasing capacity to deliver high-quality learning and support for partners nationwide.
As part of the wider Impact Futures Group, tend™ continues the Group’s mission to strengthen Britain’s essential service sectors. Together, they are developing a new generation of tend-trained™ professionals—individuals who combine technical excellence with empathy, leadership, and a deep commitment to care. Learn more about tend™ and their dedication to the health and social care sector.