A mission to reduce toy waste heading to landfill
ReJOY is a new Corporate Social Responsibility (CSR) initiative created to help nurseries, care homes, schools, and families reduce toy waste heading to landfill, giving old belongings new beginnings.
Impact Futures Group has proudly partnered with Toys 4 Life to recycle and redistribute toys so that they cannot damage the environment. The initiative will also promote principles such as restoring, rehoming, and appreciating the value of unwanted or disused toys for those who may yet get some enjoyment out of them, or do not readily have access to them.
These approaches are designed to enable the adult care and early years organisations we work with, as well as the families they serve, to:
• Be mindful in their toy consumption
• Find constructive ways to dispose of surplus toy items
• Contribute meaningfully to sustainability
ReJOY aims to minimise environmental damage, and preserve the planet for future generations.
The average UK family throws away an average of 32kgs of toys annually. Therefore, for every 32 kgs of toys our ReJOY initiative accumulates in toy donations, we will have diverted a whole family’s worth of waste from landfill.
ReJOY donations to date: (in KGs)
0
= 1 UK family’s worth of annual waste
0
= 1 UK family’s worth of annual waste
The Why
Impact Futures Group is deeply committed to sustainability. Corporate Social Responsibility (CSR) is more important now than ever. Taking action to minimise environmental harm, such as landfill full of mixed plastics that do not easily biodegrade, will help preserve our planet’s health for future generations.
In early years classrooms and childcare environments, where toys wear our quickly and there is often limited budget to replace such items, ReJOY can not only be a help, but an awareness campaign for saving and restoring toys that still have life in them, and resisting the urge to throw them away.
Now is the time for change
Shockingly, toys make up 80% of the world’s discarded plastic, and 6% of global landfill contribution. As an organisation, Impact Futures Group aims to bring those numbers down.
32kgs of toy waste equates to around six wheelie bins full of toy items. With the average UK family throwing this many toys away every year, ReJOY aims to reduce the impact of that waste by finding new uses for old items through recycling, restoration, and redistribution.
Our Partnership with Toys 4 Life
Toys 4 Life is an organisation based in the West Midlands with over 40 years’ experience in providing practical solutions to toy waste. They collect reusable plastic toys and sending them to communities in need, where new toys are often unaffordable.
Additionally, Toys 4 Life collaborate with plastic recycling companies in the UK to close the gap in the recycling of damaged toys, ensuring they are properly processed, and kept out of our environment.
Toys 4 Life has pledged 20p per kilo of toys collected through ReJOY to the charities we are supporting this year, as well as a donation of used books to our partner nurseries and care homes, adding extra layers of joy and comfort we can spread with this initiative.
Everyone at Impact Futures Group is excited about our ReJOY initiative. We are proud to have partnered with Toys 4 Life to make our goal of reducing toy waste a reality. Our mission of Giving Britain the Skills to Care extends to sustainability and environmental change. By creating awareness, diverting plastics from landfill sites, and redistributing reusable items, we can make a meaningful contribution to the health and longevity of the planet for future generations.